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Imonation | the beginning of an online fashion bible
IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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Welcome to Imonation

 

 

The place where fashion meets thought

 

 

 

 

 

What is Imonation?

 

Imonation believes that there is more to fashion than what meets the eye. It believes in seeing past what you see. We do this is by questioning the system and delving into the true meaning of fashion. What are we? That’s simple. The past, present and future of fashion.

 

 

 

 

 

 

 

Latest Posts

  • NYFW SS19 Highlights

    Half a century on, Ralph Lauren has risen to the top and maintained its position as a fashion front player. This spring/ summer 2019 season celebrated not just the brand, but Mr Ralph Lauren’s fashion lega...

  • The Unlikely Relationship of Fashion and Politics

    The widespread media coverage during fashion week that transcends newspapers and magazines to social media has shone a light on the underrepresentation of minority groups on the runway. Equal pay is slowly...

  • Bailey Bows Down

    2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area...

  • NYFW FW18 HIGHLIGHTS

    TOM FORD Tom Ford opened Fashion Month with a collection that can only be described as the height of 80’s opulence. Ford’s clothing cannot be classed as anything less than rich. A clear link between 2018 a...

 

 

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