Welcome to Imonation
The place where fashion meets thought

What is Imonation?
Imonation believes that there is more to fashion than what meets the eye. It believes in seeing past what you see. We do this is by questioning the system and delving into the true meaning of fashion. What are we? That’s simple. The past, present and future of fashion.

Latest Posts
Behind the big four fashion cities lies the Danish capital earning a reputation beyond its historic landmarks. Copenhagen’s fashion scene has grown a following through Instagram, proving itself to be the l...
Half a century on, Ralph Lauren has risen to the top and maintained its position as a fashion front player. This spring/ summer 2019 season celebrated not just the brand, but Mr Ralph Lauren’s fashion lega...
The widespread media coverage during fashion week that transcends newspapers and magazines to social media has shone a light on the underrepresentation of minority groups on the runway. Equal pay is slowly...
2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area...
Testimonials
"Nothing to say except that this English site is the "new Vogue" This is a site that I think is the future, because it has fair and pointed advice with a real look at fashion."
Lisa Dooghe - www.lisadooghe.com
"Imonation is changing the game, one tweet at a time. We believe it has yet to reach its full potential. An evolving story worth keeping an eye on…"
Dries Vriesacker - www.enfntsterribles.com
"Imonation is gradually getting more attention and has the potential to make us forget what US Vogue is, in my eyes"
Mani - @IMANISHANTE
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