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Imonation | the beginning of an online fashion bible
IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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Welcome to Imonation

 

 

The place where fashion meets thought

 

 

 

 

 

What is Imonation?

 

Imonation believes that there is more to fashion than what meets the eye. It believes in seeing past what you see. We do this is by questioning the system and delving into the true meaning of fashion. What are we? That’s simple. The past, present and future of fashion.

 

 

 

 

 

 

 

Latest Posts

  • Bailey Bows Down

    2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area...

  • NYFW FW18 HIGHLIGHTS

    TOM FORD Tom Ford opened Fashion Month with a collection that can only be described as the height of 80’s opulence. Ford’s clothing cannot be classed as anything less than rich. A clear link between 2018 a...

  • How music has influenced the fashion industry

    Fashion is a sign of the times. It is a reflection of the era we are living in, and deserves more credit than it is given. Just as music influences fashion, fashion influences music. Over the past couple o...

  • INTERVIEW WITH DESIGNER LARRY GREER

    Meet Larry Greer, the 23-year-old American designer and founder of ‘Flight94’. Founding his brand in 2010 after dropping out of college and having to work two jobs to pay for trademarking, he has come a lo...

 

 

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