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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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29 Apr The rise of Copenhagen’s fashion scene

Behind the big four fashion cities lies the Danish capital earning a reputation beyond its historic landmarks. Copenhagen’s fashion scene has grown a following through Instagram, proving itself to be the latest hub for creatives. Through the power of social media, all eyes have turned...

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15 Sep NYFW SS19 Highlights

Half a century on, Ralph Lauren has risen to the top and maintained its position as a fashion front player. This spring/ summer 2019 season celebrated not just the brand, but Mr Ralph Lauren’s fashion legacy. With a guest list that rivalled the Met Gala...

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25 Jul The Unlikely Relationship of Fashion and Politics

The widespread media coverage during fashion week that transcends newspapers and magazines to social media has shone a light on the underrepresentation of minority groups on the runway. Equal pay is slowly rising, but so should equal representation. Fashion and politics: two words that are rarely...

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18 Mar Bailey Bows Down

2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area where the iconic Burberry trenches were manufactured and purchased his first...

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20 Feb NYFW FW18 HIGHLIGHTS

TOM FORD Tom Ford opened Fashion Month with a collection that can only be described as the height of 80’s opulence. Ford’s clothing cannot be classed as anything less than rich. A clear link between 2018 and the 19080’s was made. Leggings, jumpsuits and mini dresses...

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05 Nov INTERVIEW WITH DESIGNER LARRY GREER

Meet Larry Greer, the 23-year-old American designer and founder of ‘Flight94’. Founding his brand in 2010 after dropping out of college and having to work two jobs to pay for trademarking, he has come a long way from those days. Still at only the beginning...

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08 Oct PFW SS18 HIGHLIGHTS

One word to describe the Mugler SS18 woman: daring. Creative director David Koma brought an integral part of the brand’s ethos: corsets. The collection presented looks that combined both ends of the spectrum, femininity with rebellion. A futuristic Mugler vibe was present, sleeveless jumpsuits,...

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