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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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17 Dec Rihanna Puma Creative Director

Singer, Rihanna, has been made creative director of Puma, and will be managing the womenswear line. She will be joining sports stars Usian Bolt and Mario Balotelli as the brand ambassador. The singer arrived yesterday in Germany to go to the brand’s headquarters; and had...

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12 Dec Chanel Autumn/Winter 2015-16 Ready to Wear

Salzburg, Austria a place very close to the iconic Coco Chanel’s heart. Chanel’s Metiers d’Art show took place inside Salzburg’s Mittersill Hotel; owned by the renowned Baron von Pantz an Austrian aristocrat. The next chapter Karl Lagerfeld portrayed, came to life through an exclusive film...

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15 Nov Victoria Secret Show 2014

The catwalk that has been in everyone’s diary is only a few weeks away, December 2nd. For the first time ever, it’s crossed the Atlantic Ocean and arrived in London. The Victoria Secret Show contains some of the most sought after models in the World,...

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26 Oct RIP Oscar de la Renta

One of the most desired fashion designers of the 20th and 21st century, sadly passed away on the 20th October. Throughout his career, he dressed the high society in the finest haute couture. He dressed every first lady since Jacqueline Kennedy in his sought after...

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19 Oct Shoes of Prey

An outfit isn’t finished without the perfect pair of shoes. In this case a pair of boots, whether they’re over the knee high faux leather boots from Stella McCartney or a pair of fringed black leather ankle boots from Valentino, there are a pair of...

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12 Oct FW14

As the leaves change colour and swiftly fall upon the ground, a new season arises. It’s time to bring out the fur coats, baggy jumpers and your favourite pair of boots. The fall/winter season has arrived, and so have the new trends. Polonecks are the...

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28 Sep SS15 so far..

Every six months, a silent starting pistol get’s shot and the Big Four (New York, London, Milan and Paris) are blessed with designers newest collections. The designers dictate to their audience (the world) the next clothing trends; SS15. This season so far showed Tom Ford punk...

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20 Sep First Blog Post

I am not really sure how to start this blog, so this is both an experience for you and I. My aim of this blog is to inspire you, and tell you the latest major news in the world of fashion.  I would like to...

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