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Imonation | Blog Posts
IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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Blog Posts

05 Nov INTERVIEW WITH DESIGNER LARRY GREER

Meet Larry Greer, the 23-year-old American designer and founder of ‘Flight94’. Founding his brand in 2010 after dropping out of college and having to work two jobs to pay for trademarking, he has come a long way from those days. Still at only the beginning...

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07 Oct MFW SS18 HIGHLIGHTS

If I’m being honest there is only one collection to talk about at Milan Fashion Week. No other show this season, or even for the past couple of seasons that accumulated this amount of frenzy or emotion. Donatella breathed life back into Gianni with her tribute...

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07 Oct LFW SS18 HIGHLIGHTS

When it comes to true innovation in fashion, a few names immediately pop up. One of those is Christopher Kane. A man that uses the mundane of our daily lives and injects magic into it. SS18 was no different. Taking his obsession with keeping things...

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22 Aug The relationship between fashion and film

The influence of fashion in film is not an area that is widely talked about, yet has become a network in which a brand can establish itself. Take Audrey Hepburn’s love for Hubert de Givenchy’s clothing that lead to him designing the majority of her...

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10 Jul Demna Gvasalia: Fashion’s Wild Child

Demna Gvasalia was born in Georgia in 1981. He attended the Royal Academy of Fine Arts in Antwerp, which he graduated in 2006 from. He landed in Maison Martin Margiela, where he studied for three years and designed womenswear from 2009 until 2012. His time...

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03 Jun The fabric of kings

Peru. The home of the most expensive wool in the world. The national animal of this South American country is the vicuña, a relative of the llama and an ancestor of the alpacas.  The amount of wool they produce is extremely small and this can...

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16 Apr The rise of Gisele

Currently the search for new model talent has hit the accelerator with new faces being promoted at a rapidpace. Longevity is becoming rare. But even with this and the change of times, the “supers” are still reigning over the newbies of fashion. Above all, Gisele Bündchen...

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