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Imonation | Blog Posts
IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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Blog Posts

25 Jul The Unlikely Relationship of Fashion and Politics

The widespread media coverage during fashion week that transcends newspapers and magazines to social media has shone a light on the underrepresentation of minority groups on the runway. Equal pay is slowly rising, but so should equal representation. Fashion and politics: two words that are rarely...

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18 Mar Bailey Bows Down

2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area where the iconic Burberry trenches were manufactured and purchased his first...

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20 Feb NYFW FW18 HIGHLIGHTS

TOM FORD Tom Ford opened Fashion Month with a collection that can only be described as the height of 80’s opulence. Ford’s clothing cannot be classed as anything less than rich. A clear link between 2018 and the 19080’s was made. Leggings, jumpsuits and mini dresses...

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05 Nov INTERVIEW WITH DESIGNER LARRY GREER

Meet Larry Greer, the 23-year-old American designer and founder of ‘Flight94’. Founding his brand in 2010 after dropping out of college and having to work two jobs to pay for trademarking, he has come a long way from those days. Still at only the beginning...

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07 Oct MFW SS18 HIGHLIGHTS

If I’m being honest there is only one collection to talk about at Milan Fashion Week. No other show this season, or even for the past couple of seasons that accumulated this amount of frenzy or emotion. Donatella breathed life back into Gianni with her tribute...

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07 Oct LFW SS18 HIGHLIGHTS

When it comes to true innovation in fashion, a few names immediately pop up. One of those is Christopher Kane. A man that uses the mundane of our daily lives and injects magic into it. SS18 was no different. Taking his obsession with keeping things...

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22 Aug The relationship between fashion and film

The influence of fashion in film is not an area that is widely talked about, yet has become a network in which a brand can establish itself. Take Audrey Hepburn’s love for Hubert de Givenchy’s clothing that lead to him designing the majority of her...

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