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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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22 Aug The relationship between fashion and film

The influence of fashion in film is not an area that is widely talked about, yet has become a network in which a brand can establish itself. Take Audrey Hepburn’s love for Hubert de Givenchy’s clothing that lead to him designing the majority of her...

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10 Jul Demna Gvasalia: Fashion’s Wild Child

Demna Gvasalia was born in Georgia in 1981. He attended the Royal Academy of Fine Arts in Antwerp, which he graduated in 2006 from. He landed in Maison Martin Margiela, where he studied for three years and designed womenswear from 2009 until 2012. His time...

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03 Jun The fabric of kings

Peru. The home of the most expensive wool in the world. The national animal of this South American country is the vicuña, a relative of the llama and an ancestor of the alpacas.  The amount of wool they produce is extremely small and this can...

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16 Apr The rise of Gisele

Currently the search for new model talent has hit the accelerator with new faces being promoted at a rapidpace. Longevity is becoming rare. But even with this and the change of times, the “supers” are still reigning over the newbies of fashion. Above all, Gisele Bündchen...

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27 Nov INTERVIEW WITH THOMAS RENÉ

Meet Thomas René, IMONATION's favourite, up-and-coming Parisian street style photographer. With his career just beginning to bloom, meet the man behind the shots from Fashion Week. In his first exclusive interview, we talk photography, the future of street style as well as his special announcement. [caption...

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13 Nov INTERVIEW WITH MODEL NORA ATTAL

The J. W. Anderson campaign was just the starting gun to British Nora Attal’s career, who was named one of Model.com’s Top Newcomers in their breakout season category this season. After her appearances at Dior’s Cruise show in Blenheim Palace, Prada’s Resort show, as well...

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12 Nov INTERVIEW WITH MODEL NAOMI KAJI

Meet Naomi Kaji, i.e. FlowerChild, the North London unsigned model creeping up on the industry at a quick pace. With features in Notion Magazine, London Fashion Week, featured in the Selfridges AW16 Campaign and has recently become the face of Puma Xtreme Women's apparel campaign. Here...

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