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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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09 Oct PFW SS17 HIGHLIGHTS

“Paris cannot do without fashion. And fashion cannot do without Paris.” – Anne Hidalgo   THE most anticipated show of this season was arguable Anthony Vaccarello’s debut at Saint Laurent. He had enormous shoes to fill as the critics and the Hedi Slimane faithful were watching his...

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09 Oct MFW SS17 HIGHLIGHTS

Fashion jumped back into the heart of Italian culture in Milan. The Spring/ Summer 2017 collections proved to be the starting gun for major trends with bralettes, big belts and wearable sportswear being a frequent theme among the shows.   Miuccia Prada stated that her SS17 collection...

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27 Sep LFW SS17 HIGHLIGHTS

London welcomed fashion to the heart of innovation and blooming young designers. Out of all the fashion weeks and locations, London has an intrinsically special and unique one as the limitations are endless and boundaries are in place to be broken. [caption id="attachment_16634" align="aligncenter" width="1024"] Photos...

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19 Sep NYFW SS17 HIGHLIGHTS

And here it is, the much awaited Fashion Month has arrived. The fashion bloggers came out of hiding, the editors put on a pair of sunglasses and the world awaited for New York to launch the start of the next wave of Spring/ Summer 2017...

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13 Sep The ugly truth of Fast Fashion

Let’s start by stating the obvious. Fast fashion is cheap for a reason.   Now here are some facts that may not be so obvious. This specific side to the fashion industry is designed to make you, the consumer, feel out of trend merely a week after...

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20 Aug The Rihanna Effect

Whether she’s on your playlist or on the cover of your magazine, Rihanna’s whirlwind of success over the past decade has branched further than the charts. In the recent years she has taken the fashion industry by storm, and earned her place on the boards...

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23 Jul Are feminism and fashion compatible?

Women have been struggling with equality for hundreds of years, and we are finally coming to a stage where this phenomenon of inequality has finally started to decrease and is not the outrage that is used to be. However, the world is still run by...

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09 Jul INTERVIEW WITH MODEL ZOË HUXFORD

 Meet Zoë Huxford, the 19-year-old model from Essex, England who has been storming the runways of Alexander McQueen, Dolce & Gabbana and Givenchy, to only name a few, and has shot for i-D, Vogue and Interview Magazine over the past 3 years. She is not...

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