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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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07 Jul How new brand SØRENSEN is helping your style

Trends pass and go everyday, with the constant buzz of ‘what’s next?’ lingering in the air. Former design director of Orlebar Brown, Wayne Sørensen has the answer to the ever- evolving style of the modern day man/ woman. The new brand SØRENSEN has torn away from...

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04 Jun ALL YOU NEED TO KNOW ABOUT RYAN KNEW

The man taking Fashion Week by storm is 24-year-old designer Ryan Taylor from Houston, Texas and creative director of new brand, Ryan Knew. Last Summer he presented his Autumn/ Winter 2016 collection which combined modern street style with high fashion. Ryan is no stranger to...

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09 Apr Stop focusing on the wrong models

It’s sad how many of us are completely captivated by the models who have not worked for their achievements. There are a few models out there today that due to their family, last name or financial status, are handed over jobs, editorials and appearances by...

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01 Apr Long May Hedi Reign

7:00am, Paris. Francesca Bellettini, President and CEO of Yves Saint Laurent, and François- Henri Pinault, CEO of Kering, announced the departure of Hedi Slimane from Saint Laurent.   During his four-year contract at the Parisian fashion house, he transformed the iconic brand into his own vision that triumphed...

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30 Mar Anti- Social

“The chicest thing is when you don’t exist on Google.” Phoebe Philo Amongst us all is the unforeseen pressure to post all our moments on social media or to join that group chat that has all your friends glued to their screens. Within this spectrum of...

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21 Mar Appreciation or Appropriation?

In today’s world we can all agree that there is no such thing as an “original idea”. With the recent departures of Raf Simons and Alber Elbaz still looming in the air, it is a constant reminder to us of the pressure to create collections, that...

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14 Mar EXCLUSIVE with KOUROUMA

Let me introduce to you Kareem Kourouma the 20-year-old designer from Texas conquering social media with his hand made coats and jackets. With an ever-growing following and talent it is no wonder that everyone wants one of his pieces. His talent was handed down from...

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