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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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13 Sep The ugly truth of Fast Fashion

Let’s start by stating the obvious. Fast fashion is cheap for a reason.   Now here are some facts that may not be so obvious. This specific side to the fashion industry is designed to make you, the consumer, feel out of trend merely a week after...

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23 Jul Are feminism and fashion compatible?

Women have been struggling with equality for hundreds of years, and we are finally coming to a stage where this phenomenon of inequality has finally started to decrease and is not the outrage that is used to be. However, the world is still run by...

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09 Apr Stop focusing on the wrong models

It’s sad how many of us are completely captivated by the models who have not worked for their achievements. There are a few models out there today that due to their family, last name or financial status, are handed over jobs, editorials and appearances by...

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01 Apr Long May Hedi Reign

7:00am, Paris. Francesca Bellettini, President and CEO of Yves Saint Laurent, and François- Henri Pinault, CEO of Kering, announced the departure of Hedi Slimane from Saint Laurent.   During his four-year contract at the Parisian fashion house, he transformed the iconic brand into his own vision that triumphed...

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30 Mar Anti- Social

“The chicest thing is when you don’t exist on Google.” Phoebe Philo Amongst us all is the unforeseen pressure to post all our moments on social media or to join that group chat that has all your friends glued to their screens. Within this spectrum of...

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21 Mar Appreciation or Appropriation?

In today’s world we can all agree that there is no such thing as an “original idea”. With the recent departures of Raf Simons and Alber Elbaz still looming in the air, it is a constant reminder to us of the pressure to create collections, that...

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