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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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Hot topics

01 Apr Long May Hedi Reign

7:00am, Paris. Francesca Bellettini, President and CEO of Yves Saint Laurent, and François- Henri Pinault, CEO of Kering, announced the departure of Hedi Slimane from Saint Laurent.   During his four-year contract at the Parisian fashion house, he transformed the iconic brand into his own vision that triumphed...

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30 Mar Anti- Social

“The chicest thing is when you don’t exist on Google.” Phoebe Philo Amongst us all is the unforeseen pressure to post all our moments on social media or to join that group chat that has all your friends glued to their screens. Within this spectrum of...

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21 Mar Appreciation or Appropriation?

In today’s world we can all agree that there is no such thing as an “original idea”. With the recent departures of Raf Simons and Alber Elbaz still looming in the air, it is a constant reminder to us of the pressure to create collections, that...

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09 Feb The runways are painted white

For two months a year fashion week arrives, and we are bewildered by the new collections that strut their way down the runway, however it is hard not to notice the impending large amount of white models compared to the ones of different races. With...

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06 Feb Are Runway Shows becoming a thing of the past?

February 5th 2016 was the day when the fashion system changed. Burberry announced that they will be implementing a see-now-buy-now system in September after their show. This means that customers will not have to wait six months to buy the clothing from the runway, but...

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22 Jan Hidden Style

Huang Zitao. You probably don’t know his name or who he is, but this 22-year-old Chinese rapper is quite the style icon half way across the world. After controversially arriving late to the Versus Versace show during Fashion Week in London in September and then...

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14 Jan Is originality non-existent?

The biggest and most luxurious fashion houses in the world create a form of art known as fashion. Each fashion house has a unique take on items of clothing whether it’s the use of colour, technique, materials or cut, which have become the foundation of...

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26 Dec The Overused term ‘supermodel’

The word ‘supermodel’ may be the most overused and misused term in fashion today. Many models today are constantly being named ‘supermodels’ but are we being blinded by the number of followers that are stated on their social media profiles? Undoubtedly we can all agree that...

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