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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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burberry Tag

18 Mar Bailey Bows Down

2001. Haymarket, London. The then- CEO Rose Marie Bravo hired the 29-year-old scruffy haired boy from Yorkshire as design director. He just had merely 4 assistants to help him. Grew up in Halifax, the area where the iconic Burberry trenches were manufactured and purchased his first...

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27 Sep LFW SS17 HIGHLIGHTS

London welcomed fashion to the heart of innovation and blooming young designers. Out of all the fashion weeks and locations, London has an intrinsically special and unique one as the limitations are endless and boundaries are in place to be broken. [caption id="attachment_16634" align="aligncenter" width="1024"] Photos...

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06 Feb Are Runway Shows becoming a thing of the past?

February 5th 2016 was the day when the fashion system changed. Burberry announced that they will be implementing a see-now-buy-now system in September after their show. This means that customers will not have to wait six months to buy the clothing from the runway, but...

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31 Jan From Bailey to Beckham

Earlier on this week British brand Burberry announced that 16-year-old Brooklyn Beckham will be shooting their latest fragrance campaign. This caused an outrage amongst the photographer community as well as the fashion industry as it defaces the skills and training required by photographers. The announcement of...

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24 Sep Highlights from LFW SS16

Fashion Week arrived a week ago in London. The city that is known for its diverse fashion culture, and unlike the other cities when fashion comes to London no one can expect anything. Versus Versace hit London for the very first time, and they weren’t going...

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15 Jan When Burberry went Bohemian

The final embroidered jackets faded into a storm of silver confetti, providing the perfect Instagram moment for the spectators, Bailey knew he had pulled off a highly applaudable Burberry Prorsum male collection, named 'Classically Bohemian', that would shape menswear for the next couple of months. Christopher...

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