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IMONATION: THE BEGINNING OF AN ONLINE FASHION BIBLE
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09 Apr Stop focusing on the wrong models

It’s sad how many of us are completely captivated by the models who have not worked for their achievements. There are a few models out there today that due to their family, last name or financial status, are handed over jobs, editorials and appearances by...

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21 Mar Appreciation or Appropriation?

In today’s world we can all agree that there is no such thing as an “original idea”. With the recent departures of Raf Simons and Alber Elbaz still looming in the air, it is a constant reminder to us of the pressure to create collections, that...

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26 Dec The Overused term ‘supermodel’

The word ‘supermodel’ may be the most overused and misused term in fashion today. Many models today are constantly being named ‘supermodels’ but are we being blinded by the number of followers that are stated on their social media profiles? Undoubtedly we can all agree that...

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